Written by

Jeff Goldsmith

Registered WGAW

SHOT 1
Medium shot of a group of smoking teens. They look at the camera as an overly enthusiastic announcer's voice speaks from off-screen.

ANNOUNCER
You love Brown Mountain cigarettes!

SHOT 2 & 2A
Quick pops of the 'guy' and 'gals' nodding and smiling to reveal their ugly yellowed teeth during narration.

ANNOUNCER
And we love our customers!

Cheesy 'Game-Show' styled music up full.

SHOT 3
Close-up on a pack of 'Brown Mountain' cigarettes.

ANNOUNCER
That's why we're giving you Cancer Cash!

During this narration a hand yellowed by habitual smoking, has dug through the pack and taken out the dollar-like 'Cancer Cash' Coupon.

Flash to

SHOT 4
Medium shot of three showgirls next to a spinning coffin on a showroom styled set.

ANNOUNCER
You can exchange Cancer Cash for some of these free gifts.

SHOT 5
During the following narration the camera starts in close on a pair of hands holding a cigarette. Ash flies away as a football swishes into frame and is caught by the hands. Camera quickly zooms out into a topview to reveal a football player wearing a hard yellow-plastic (sportsman-like) 02 mask with matching tanks. He runs around during the narration.

ANNOUNCER
500 coupons gets you this sporty oxygen mask! Built strong for a busy person just like you.

The football player gives a 'thumbs up' to the camera.

DISSOLVE TO:

SHOT 6
Close-up of a beautiful sunset over the ocean. Camera pulls back to reveal a smiling bathing-suited model reclining in a sun chair. She's on her side facing camera, with a cigarette in her hand and a tracheal-tube in her neck! The trach-tube leads to a ventilator, which stands next to an ekg machine directly behind her.

ANNOUNCER
4000 Coupons gets you this beautiful lung ventilator with matching traecheal tube!

Close-up of her smiling at camera, her traecheal tube protruding from her neck.

SHOT 7
Medium shot of a young chemo-patient sitting in a chair. A lit cigarette is in his hand. Cancer Cash falls through the frame.

ANNOUNCER
And, for a limited time, you can exchange Cancer Cash for a discount on chemotherapy!

The kid inhales a cloud of smoke (by running the film backwards) and as he finishes this, he fades away. The American Cancer Society logo comes up full on the chair.

ANNOUNCER
Smoking. Nobody's a winner.