Medium shot of a group of smoking teens. They look at the camera as an overly
enthusiastic announcer's voice speaks from off-screen.
You love Brown Mountain cigarettes!
SHOT 2 & 2A
Quick pops of the 'guy' and 'gals' nodding and smiling to reveal their ugly
yellowed teeth during narration.
And we love our customers!
Cheesy 'Game-Show' styled music up full.
Close-up on a pack of 'Brown Mountain' cigarettes.
That's why we're giving you Cancer Cash!
During this narration a hand yellowed by habitual smoking, has dug through the
pack and taken out the dollar-like 'Cancer Cash' Coupon.
Medium shot of three showgirls next to a spinning coffin on a showroom styled
You can exchange Cancer Cash
for some of these free gifts.
During the following narration the camera starts in close on a pair of hands
holding a cigarette. Ash flies away as a football swishes into frame and is
caught by the hands. Camera quickly zooms out into a topview to reveal a
football player wearing a hard yellow-plastic (sportsman-like) 02 mask
with matching tanks. He runs around during the narration.
500 coupons gets you this sporty
oxygen mask! Built strong for a busy person
just like you.
The football player gives a 'thumbs up' to the camera.
Close-up of a beautiful sunset over the ocean. Camera pulls back to reveal a
smiling bathing-suited model reclining in a sun chair. She's on her side
facing camera, with a cigarette in her hand and a tracheal-tube in her neck!
The trach-tube leads to a ventilator, which stands next to an ekg machine
directly behind her.
4000 Coupons gets you this beautiful
lung ventilator with matching traecheal tube!
Close-up of her smiling at camera, her traecheal tube protruding from her neck.
Medium shot of a young chemo-patient sitting in a chair. A lit cigarette is
in his hand. Cancer Cash falls through the frame.
And, for a limited time, you can
exchange Cancer Cash for a discount
The kid inhales a cloud of smoke (by running the film backwards) and as he
finishes this, he fades away. The American Cancer Society logo comes up full
on the chair.
Smoking. Nobody's a winner.
Fade to black.